Monarch Global Roof
HIGH-IMPACT TVC CAMPAIGN FOR MONARCH GLOBAL ROOF INDIA
മുകളിൽ മാറ്റം വേണം (Mukalil Maattam Venam) — A commercial TVC campaign for Monarch CFRP Hybrid Roofing Sheets.
Campaign & TVC · Building Materials & Infrastructure
The Challenge
Crafting a high-conversion, culturally resonant Malayalam TVC campaign for Monarch CFRP Hybrid Roofing Sheets that communicates durability, modern design, and regional trust.
The Thinking
Combining memorable narrative hooks, relatable family scenarios, and strong visual brand positioning to drive high recall across Kerala market.
The Strategy
Develop a television and digital ad campaign tailored for broadcast TV, YouTube, and Meta ad funnels.
The Creative
Engaging script, vibrant visuals, and memorable catchphrase 'Mukalil Maattam Venam'.
The Execution
Produced end-to-end by Heyday Branding.
The Outcome
Generated widespread brand awareness, high digital engagement, and strong dealer inquiries across Kerala.
Credits
- Monarch Global Roof India
- Heyday Branding
- Heyday Creative Team