Cardiot Ad Film ft. Sminu Sijo
CINEMATIC AD FILM FOR CARDIOT GERMAN ACADEMY FEATURING SMINU SIJO & TISS THOMAS
A heartwarming and humorous cinematic ad film starring Sminu Sijo & Tiss Thomas for Cardiot German Academy.
Campaign & TVC · Education & Language Academy
The Challenge
Crafting a memorable cinematic ad film for Cardiot German Academy that addresses family aspirations and study-abroad dreams with warmth and humor.
The Thinking
Connecting with parents and students alike by combining household comedy, popular acting talent Sminu Sijo & Tiss Thomas, and clear messaging on language fluency.
The Strategy
Execute a story-first television and digital campaign designed to build institutional trust and emotional connection across Kerala.
The Creative
Directed with rich performance beats, comedic timing, authentic domestic settings, and crisp DI color grading.
The Execution
Complete film production handled by Heyday Branding, including star casting, sound design, dubbing, and final post-production.
The Outcome
Established immense audience affinity, generated viral reach across YouTube and social platforms, and drove record-high enrollment numbers.
Credits
- Cardiot German Academy
- Heyday Branding
- Yogesh (Concept | Direction)
- Sminu Sijo, Tiss Thomas
- John Paul Mathew
- Benson Varghese
- Thomas Kurian
- Rosly Roy
- Anagha Asok, Benjamin Thomas, Amil Ann Titus, Joel Jose